![]() ![]() The Small-to-Medium Business space, dubbed ‘SMB’, poses a much brighter prospect as the Microsoft office suite has much lower adoption rates - 83% of SMBs do not choose to adopt the MS suite according to CIO magazine.Īlthough each individual Enterprise customer generates more revenue than a SMB, due to their scale, the size of the market leaves a lot of room for opportunity. However there exists another smaller, more dynamic B2B audience that Dropbox can look towards. This would mean that Dropbox would have to square-off against industry giant Microsoft Word 365 which holds ~95% of the market share in the enterprise space, which could be a difficult proposition, considering its generally favorable reception and overall value proposition. Currently, they are aiming to pry away enterprise level-customers customers from the incumbent solutions. One possible direction to move in is to change the current target market segment. Below are some of the many possible directions they can take: SMBs & Design Firms However, given the above, there are still many possibilities for Paper and Dropbox’s product offering to attract business customers. Dropbox Business compared to some key competitorsįurthermore there is a transition process when switching from legacy solutions to Dropbox, and in many enterprise situations, it could be a costly and timely affair. ![]()
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